LAS VEGAS (July 13, 2026) - The Las Vegas Desert Dogs announced today, July 13, that Gordon Weigers has been named Vice President of Marketing & Communications.
In his new role, Weigers will oversee all marketing, communications, content, and brand strategy across all business verticals.
Weigers, 31, joins the Desert Dogs with an impressive background in sports marketing, communications, digital strategy and analytics. Throughout his career, he's helped sports organizations better understand and grow fan engagement through innovative content strategies, data-driven decision making, and a passion for storytelling.
A native of Northport, New York, Weigers spent more than seven years leading digital content efforts for the Vegas Golden Knights (NHL), Henderson Silver Knights (AHL), Vegas Knight Hawks (IFL) and Lee’s Family Forum. He is the co-author of the Golden Knights’ official book documenting their Stanley Cup victory in 2023 titled: It Hurts To Win: The Official Inside Story of the 2022-23 Stanley Cup Champion Vegas Golden Knights. He has been a Las Vegas resident since 2018.
Weigers served as Director, Digital Content Strategy for the Golden Knights until 2025 when he joined Ripple Analytics as Senior Director of Sales.
"We're thrilled to have Gordon join the organization," said Chief Business Officer Jonah Haas. "Gordon is exactly the type of leader we want in this organization. His experience and perspective will make us better from day one, and he's another key piece as we continue building one of the strongest front offices in the NLL."
“I’m extremely excited to be part of the Pack,” said Vice President of Marketing & Communications Gordon Weigers. “The Desert Dogs have become one of the most exciting brands in sports since their inception and I’m eager to help the team continue to grow and connect with its fanbase here in Las Vegas and beyond.”
For more information on the Pack Memberships and group ticket packages, visit www.lasvegasdesertdogs.com, email tickets@lasvegasdesertdogs.com, or call 702-818-DOGS (3647).
