LAS VEGAS, NV (Feb. 3, 2026) — The Las Vegas Desert Dogs announced today the hiring of Brendan White as the organization’s new Vice President of Ticketing, bringing nearly a decade of proven success in professional sports ticketing and revenue leadership to the National Lacrosse League franchise.
White joins the Desert Dogs after spending nine and a half seasons with the Vegas Golden Knights, where he most recently served as Director of Business Development. A member of the Golden Knights organization since its earliest days in 2016, White played a meaningful role in the club’s growth from the “Vegas Wants Hockey” campaign to one of the NHL’s premier franchises.
Across his career, White has built an extensive background in ticket sales and fan development, beginning with roles at Syracuse University Athletics and the Sacramento Kings, before continuing his professional growth in Las Vegas. His experience spans collegiate athletics, the NBA, and the NHL, providing him with a well-rounded understanding of ticketing strategy across multiple levels of the sports industry.
White now turns his focus to helping grow the Desert Dogs brand and fan base in Las Vegas, leveraging his deep understanding of the local market and passion for building memorable live sports experiences.
As Vice President of Ticketing, White will oversee all ticket sales and service initiatives, including season tickets, group sales, premium seating, and overall revenue strategy, as the Desert Dogs continue to establish themselves as a must-see entertainment property in Las Vegas.
“Brendan brings a valuable combination of local market knowledge and proven ticketing leadership,” said Jonah Haas, Chief Business Officer of the Las Vegas Desert Dogs. “His experience helping build one of the most successful franchises in professional sports will be critical as we continue to grow our fan base, expand our ticketing platform, and strengthen our presence in Las Vegas. We’re excited to have Brendan leading our ticketing efforts as we enter our next phase of growth.”
The timing of White’s addition comes during a pivotal moment for the sport of lacrosse. With lacrosse officially set to return to the Olympic Games in 2028, the National Lacrosse League continuing to serve as the world’s premier box lacrosse league, and lacrosse set to become a sanctioned high school sport in Nevada beginning with the 2026–27 academic year, the Desert Dogs are positioned at the forefront of the sport’s global and regional growth. As the game gains increased international visibility and momentum, the organization remains focused on building a community-driven, fan-first business in Las Vegas while helping shape the next chapter of professional lacrosse.
